Wellness is a modern word with ancient roots,“The Science of Spa,” approaches with some medical evidence backing them will have greater traction in the future. Cold/ice applications are shown to reduce pain and inflammation in muscles and joints, and they certainly release endorphins, which are shown to affect pain, mood, etc. the writings and leadership of an informal network of physicians and thinkers in the United States have largely shaped the way we conceptualize and talk about wellness today.
ZIVAYA SPA are already providing wellness, even if they don’t recognize it or claim it. The tradition of spa as a place for healing, renewal, relaxation, and ―feeling well,‖ positions the spa industry as one of the most logical sectors to take advantage of the wellness movement. Wellness also provides an opportunity to reshape Spas and the Global Wellness Market Synergies and Opportunities the image of spa, to regroup after the global recession, and to position spa as an investment or an essential element in maintaining a healthy lifestyle.
ZIVAYA SPA are already providing wellness, even if they don’t recognize it or claim it. The tradition of spa as a place for healing, renewal, relaxation, and ―feeling well,‖ positions the spa industry as one of the most logical sectors to take advantage of the wellness movement. Wellness also provides an opportunity to reshape Spas and the Global Wellness Market Synergies and Opportunities the image of spa, to regroup after the global recession, and to position spa as an investment or an essential element in maintaining a healthy lifestyle.
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